If you’ve ever noticed a blue checkmark next to a sender name in Gmail, you’ve seen Gmail’s verified sender signal in action. It’s subtle and easy to miss, but changes how people read an email. As inboxes fill with look-alike domains and brand impersonation attempts, users rely more on visual cues to decide what feels legitimate. The blue tick has become one of those cues. It doesn’t promise a better offer or a safer message, but it reduces doubt at the exact moment trust is evaluated. This article explains what the Gmail verified blue tick actually is, why Google introduced it, what it verifies, and how organizations can realistically qualify for it without chasing myths or shortcuts. What is the Verified Blue Tick in Gmail? The Gmail verified blue tick is a visual trust indicator that Google displays in users’ inboxes to signal that an email sender’s identity has been authenticated and verified. It represents a combination of email authentication standards and brand verification that tells recipients the sender truly controls the domain and logo associated with the message. This verified badge is tied to the Brand Indicators for Message Identification (BIMI) standard, which allows brands to publish a logo […]
