Autodesk, a company known for its suite of 3D design software, is suing Google over claims that it infringed on its “Flow” trademark, as reported earlier by Reuters. The lawsuit, filed in a California court last week, alleges that the name of Google’s AI video generator, Flow, will likely confuse customers with Autodesk’s own AI-enabled filmmaking tools under the “Flow” brand.
Autodesk first introduced Flow in 2022 as a cloud-based platform for filmmakers and other creators. It has since rolled out products under the Flow umbrella, including Flow Studio, which uses AI to transform live-action footage into 3D scenes.
After Google launched i …
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