Bitdefender Unveils New Brand Essence: Trusted. Always.

Over the past year we have been working to modernize and refresh our brand
identity to reflect our ongoing mission to protect consumers and business
worldwide from cybersecurity threats, and to make the world at large a safer
place.

With over two decades in business, Bitdefender has seen many iterations of its
brand evolve—from logos and colors to our beloved mascot Draco avatar. Over
time, we felt that our consumer and enterprise lines of business had diverged
too far apart from a branding per