French retailer Auchan suffered a data breach impacting hundreds of thousands of customers, with personal information stolen.
French retailer Auchan suffered a data breach that impacted hundreds of thousands of customers, resulting in the theft of personal information.
The company has already notified the impacted customers.
Threat actors stole customersâ personal data linked to their loyalty cards, including title, surname, first name, address, telephone number, email address, and card number. The data breach did not expose bank details, passwords, and PINs.
âWe are writing to inform you that Auchan was a victim of a cyberattack. This attack led to unauthorized access to certain personal data associated with your loyalty account: civility, professional client status, last name, first name, email and postal addresses, phone number, and loyalty card number. Your bank data, password, and PIN are not concerned.â reads the data breach notification sent to the impacted customers. âThe protection of our clientsâ data is at the heart of our priorities, and we are treating this incident with the utmost rigor. All necessary measures were taken immediately to stop this attack and reinforce the protection of our information systems. In parallel, we have notified the National Commission for Information Technology and Liberties (CNIL).â

In response to the incident, the retail giant has deactivated the cards of the impacted individuals. Customers must visit stores for new cards to restore Waaoh savings, highlighting the breachâs seriousness. The company did not reveal technical details about the attack.
âInternal communications are attempting to reassure: no banking data, passwords, or PINs would be affected. But behind this assertion lies a more complex reality.â reported the media outlet Zataz. âThe scope of the intrusion affects the customerâs identity and their complete profile, opening the way to multiple malicious uses: spoofing, phishing, and illegal commercial targeting.â
Auchan notified the French data protection watchdog CNIL, stressing a rigorous response with immediate measures. Details on the intrusion remain undisclosed, raising doubts about whether itâs isolated or tied to broader breaches like the November 2024 incident. ZATAZ states that the attack came via a partner. The local media pointed out that the loyalty card deactivation and in-store reissue highlight the sensitivity of such âperipheralâ systems.
Auchan advises customers to stay alert against phishing attempts via email, SMS, or phone calls. The company stresses it will never request credentials, passwords, or loyalty card PINs through these channels. Suspicious messages should be ignored: donât click links, donât call listed numbers, and donât trust their content. In case of doubt or unusual activity, Auchan recommends contacting the official French cyber victim assistance service at www.cybermalveillance.gouv.fr to report incidents and protect your rights.
This marks Auchanâs second disclosed data breach in a year, with the latest notice resembling the one sent to customers in November 2024.
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Pierluigi Paganini
(SecurityAffairs â hacking, data breach)