BrandPost: What is zero trust and why is it so important?

Zero Trust.

You’ve heard about it. A lot. But there are quite a few nuances when it comes to how Zero Trust security is defined and discussed. Is it a platform or a principle? It’s one of those terms that’s so widely cited that it has the tendency these days to elicit eye rolls within the cybersecurity industry and to be referred to as a buzzword by those sitting at the cool kids’ lunch table.

At its core, though, Zero Trust is a strategic cybersecurity model enabled to protect modern digital business environments, which increasingly include public and private clouds, SaaS applications, DevOps, and robotic process automation (RPA). It’s a critical framework, and every organization should adopt it and understand the fundamentals of how it works. Identity-based Zero Trust solutions like single sign-on (SSO) and multi-factor authentication (MFA) are designed to ensure that only authorized individuals, devices, and applications can access an organization’s systems and data.

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