Google Backpedals on Third-Party Cookie Phaseout Amid Antitrust Pressure

Google scales back its Privacy Sandbox initiative, citing industry resistance and regulatory heat as it once more delays ending third-party cookies.

No more standalone prompts for cookie consent

After years of pledging to phase out third-party cookies in its popular Chrome web browser in one of its most ambitious privacy initiatives, Google is hitting the brakes.

The tech giant yesterday announced it would not implement a standalone prompt that could help users deny third-party cookie tracki