Scam Alert: Fake Jewelry Store Ads Exploit Heart-Felt Stories to Steal Your Money

As Christmas approaches, you might be thinking about buying a special gift for your friends, mom, or grandma—maybe a stunning piece of handcrafted jewelry at a hard-to-refuse price to show your love and appreciation.

However, scammers are taking advantage of the Christmas spirit and gift-giving rush by creating fake jewelry businesses that look real, complete with touching backstories and enticing discounts.

Under the guise of a “final farewell sale,” after 26 years of business, they lure vict