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TikTok Overrode Its Algorithm to Boost the World Cup and Taylor Swift

Posted on March 13, 2023

A TikTok executive admits the company sometimes overrides the app’s algorithm at a South by Southwest Conference (SXSW) on Saturday. Major content included the World Cup and Taylor Swift’s entrance onto the platform, and Jeff Louisma, head of cyber and data defense for TikTok’s US Data Security division compared to…

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