Jasper was one of the early AI text generators, back when tools like ChatGPT didn’t exist yet. In those days, it was built for anyone who wanted help writing faster.
But everything changed once ChatGPT, Claude, and other AI tools appeared. These tools quickly became the “general writing assistants” most people now use. In response, Jasper narrowed its focus. Today, it’s built mainly for marketing teams that need to plan campaigns, create brand-consistent content, and collaborate in one place. Y
