YouTube’s New AI Tool Fights Deepfakes—But Creators Still Need Real Protection

YouTube has launched an AI likeness-detection system designed to alert creators when their face appears in videos uploaded by others. The tool uses advanced machine learning to flag potential deepfakes or unauthorized use of a creator’s likeness, giving eligible creators the chance to review and request removal of videos that misuse their image.

How YouTube’s AI Likeness-Detection Works

The likeness-detection feature—currently in limited beta—works much like YouTube’s existing Content ID syst