In the United States alone, there are an estimated 2.7 to 3.5 million online stores in 2025 out of roughly 32 million businesses overall. That mix includes everything from one-person side hustles to fast-growing startups and household brands. Roughly 2 million are online-only shops. Around 700,000 run on Shopify, 1.1 million sell through Amazon, and more than 2.4 million use Etsy. Even WooCommerce powers over half a million U.S. stores*.
With so many people running digital storefronts or expand
