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Mattel’s Executives Don’t Want You to Think Barbie Is Feminist, But Everyone Else Sure Does

Posted on June 27, 2023

“If you love Barbie, this movie is for you,” the main trailer for Barbie tells us in glorious neon-pink font. “If you hate Barbie, this movie is for you,” it slyly adds. We are primed for Greta Gerwig’s surreal smash of the summer to give us a loving, but knowing look at all the iconic doll represents—but it seems…

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