Some scholars are inflating their reference counts by sneaking them into metadata:
Citations of scientific work abide by a standardized referencing system: Each reference explicitly mentions at least the title, authors’ names, publication year, journal or conference name, and page numbers of the cited publication. These details are stored as metadata, not visible in the article’s text directly, but assigned to a digital object identifier, or DOI—a unique identifier for each scientific publication.
References in a scientific publication allow authors to justify methodological choices or present the results of past studies, highlighting the iterative and collaborative nature of science.
However, we found through a chance encounter that some unscrupulous actors have added extra references, invisible in the text but present in the articles’ metadata, when they submitted the articles to scientific databases. The result? Citation counts for certain researchers or journals have skyrocketed, even though these references were not cited by the authors in their articles.
[…]
In the journals published by Technoscience Academy, at least 9% of recorded references were “sneaked references.” These additional references were only in the metadata, distorting citation counts and giving certain authors an unfair advantage. Some legitimate references were also lost, meaning they were not present in the metadata.
In addition, when analyzing the sneaked references, we found that they highly benefited some researchers. For example, a single researcher who was associated with Technoscience Academy benefited from more than 3,000 additional illegitimate citations. Some journals from the same publisher benefited from a couple hundred additional sneaked citations.
Be careful what you’re measuring, because that’s what you’ll get. Make sure it’s what you actually want.