New Year, New Scams: The ‘Sephora Mystery Box’ Fraud Returns

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At the start of 2025, scammers wasted no time in crafting deceptive ads, recycling previous ruses such as the “Sephora Advent Calendar” scam that flooded social media platforms in late 2024.

Beginning with the New Year, scammers have rebranded the ruse into a “Sephora Mystery Box” promotion, targeting users across Meta’s platforms