Your emails do more than just deliver messages; they carry your brand’s identity. But without visual recognition, even well-crafted campaigns can feel anonymous. The Common Mark Certificate (CMC) changes that. It allows your logo to show up in inboxes, backed by cryptographic trust and domain-level email authentication. No need for a registered trademark, no legal red tape – just a clear, standards-based path to brand visibility through BIMI. As email becomes a front line for both engagement and security, CMC offers a practical, accessible way to stand out while proving you’re legitimate. This blog covers what is Common Mark Certificate, how it works and who it’s for. Let us understand why it’s becoming a smart choice for brands looking to build trust and visibility in the inbox. What is a Common Mark Certificate (CMC)? A Common Mark Certificate is a digital certificate that authenticates the connection between an organization and a publicly used logo to enable a verifiable visual identity in email. It is issued by a trusted certificate authority (like DigiCert) and is designed for businesses that want to use Brand Indicators for Message Identification (BIMI) but don’t have a legally registered trademark Technically, a Common Mark Certificate assures […]
