TikTok has quickly become more than a place to scroll through funny or not videos or trends, and it’s now one of the fastest-growing marketplaces for small businesses.
As of recent reports, 15 million merchants are on TikTok globally. In the U.S. alone, there are an estimated 500,000 active sellers, and about 171,000 small businesses are already using TikTok Shop. Their sales grew by nearly 70% year over year, now accounting for more than one-third of all monthly U.S. TikTok Shop purc
