Data-driven sport: How Red Bull and AT&T move terabytes of F1 info

LAS VEGAS—A Formula 1 car runs on soon-to-be-synthetic gasoline, but an F1 team runs on data. It’s always been an engineering-driven sport, and while you can make decisions based on a hunch, the kinds of people who become good engineers prefer something a little more convincing. And the volumes of data just continue to get bigger and bigger each season. A few years ago, we spoke to Red Bull Racing about how it stayed on top of the task, but a lot has changed in F1 since 2017, as we found out at this year’s Las Vegas Grand Prix.

It’s hugely popular now, for one thing, even in the United States: a 200 mph soap opera now with 24 episodes a season. Superficially, the cars look the same—exposed wheels, front and rear wings, the driver in between some side pods. And the hybrid powertrains that make the cars move are still the same format: 1.6 L turbocharged V6 engines that recover energy from the rear wheels under braking as well as the turbine as it gets spun by hot exhaust gases.

But the cars are actually fundamentally different, particularly the way they generate their aerodynamic grip mostly via ground effect generated by the specially sculpted underside of their floors rather than the front and rear wings. A bigger change lurks in everyone’s accounts. The days when teams were free to spend as much money as they could find are gone.

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