Not long ago, finding a business or a product online usually meant typing a question into Google, opening a few links, skimming some websites, and slowly working your way toward a decision.
That’s no longer the only path people take. Today, more and more customers skip the tabs and go straight to a chatbot. They don’t just ask a single question, they have full conversations about what they’re looking for, explore details, compare options, and narrow things down in real time.
Data shows that mo
