By Microsoft Security
When the California Consumer Privacy Act (CCPA) first went into effect in January 2020, it had far-reaching implications for the way that public and private businesses handle consumer data. Under the CCPA, for-profit businesses that do business in the state of California now have to disclose the personal information they collect, as well as how it is used and shared. Even more critically, the CCPA grants consumers the right to opt out of the selling and sharing of their personal information. In November of 2020, California voters approved an amendment to the CCPA which increased consumer data privacy protections. These protections only recently went into effect in January of 2023.
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