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Big Faces, Big Spend, Low ROI: Why Ad Fraud is Increasingly Damaging Brands

Posted on December 16, 2024

Brands are increasingly seen to be employing familiar and expensive faces to ambassador ad campaigns and new products. However, with an estimated 26% of ad spend lost to ad fraud, businesses are…

The post Big Faces, Big Spend, Low ROI: Why Ad Fraud is Increasingly Damaging Brands appeared first on Cyber Defense Magazine.

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