Phishing is outpacing defenses, and inboxes are flooded with lookalike senders. Hence, visual trust has become a frontline necessity and not just a branding bonus. That’s why BIMI, backed by DMARC enforcement and a verified brand logo, is gaining traction among marketers, CISOs, and email security teams alike. But before that happens, you’ll need to make a choice. Should your organization opt for a Verified Mark Certificate with legal rigor and compliance alignment? Or take a more agile approach with a Common Mark Certificate that gets you faster deployment and broader accessibility? In this guide, we break down the CMC vs VMC decision from validation and compliance to deployment timelines and trust indicators. So you can pick the certificate that fits your brand, your infrastructure, and your inbox presence goals. VMC vs CMC: Know the Difference At a glance, Common Mark Certificates (CMCs) and Verified Mark Certificates (VMCs) serve the same purpose. They enable your brand’s logo to appear beside the “From” name in supported email clients. However, the path to achieving that logo placement is where the two begin to differ. Verified Mark Certificate A Verified Mark Certificate is a digital certificate issued by a trusted Certificate Authority (CA) […]
