In April 2025, Comcast President Mike Cavanagh bemoaned that the company’s cable broadband division was “not winning in the marketplace” amid increased competition from fiber and fixed wireless Internet service providers.
Cavanagh identified some problems that had been obvious to Comcast customers for many years: Its prices aren’t transparent enough and rise too frequently, and dealing with the company is too difficult. Comcast sought to fix the problems with a five-year price guarantee, one year of free Xfinity Mobile service for home Internet customers, and plans with unlimited data instead of punitive data caps. But the company is still losing broadband customers at a higher-than-expected rate.
In Q4 2025 earnings announced today, Comcast reported a net loss of 181,000 residential and business broadband customers in the US. The loss consists of 178,000 residential Internet customers and 3,000 business customers.
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