Delta spent July dealing with backlash over what the airline company claims is widespread public confusion over its AI pricing system.
Now, Delta has finally come forward to break down precisely how the AI pricing works to dispute what it claims are “incorrect” characterizations by consumer watchdogs, lawmakers, and media outlets.
In a letter to lawmakers who accused Delta of using AI to spy on customers’ personal data in order to “jack up” prices, Delta insisted that “there is no fare product Delta has ever used, is testing, or plans to use that targets customers with individualized prices based on personal data.”
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