If you run a small business and let customers sign up online — whether it’s to place an order, unlock special offers, or simply create an account — there’s something you should be aware of: nearly half of all customer signups are fake.
That’s what Okta, a leading provider of login and user access solutions for businesses, found in its latest report, based on a global survey of 6,750 consumers across nine countries.
Their data shows that in 2024, 46% of all online signups came from bots, not re
