Podcasts have become one of the most effective ways for small business owners to build trust.
They’re personal, they let people hear how you think and do, and they allow you to share valuable insights from your field and expertise. A podcast might not drive sales immediately, but it helps you build authority and that authority is what often converts over time. On top of that, unlike social media posts that disappear in a day, podcast episodes can keep working for you for months or even years.