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Mattel Would Love a Barbie 2, But Greta Gerwig’s Done for Now

Posted on July 26, 2023

Just when all that pre-release Barbie buzz was starting to make hot pink feel monotonous, the movie opened—and delivered that sought-after blend of critical praise, audiences of both lovers and haters (which brought even more buzz), and massive box office success. Mattel executives might not have quite understood…

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