Netflix is plowing ahead with plans to build out a library of video podcasts as it aims to keep viewers locked into the service even when they may not be watching what’s on their screens. On Tuesday, Netflix announced that it’s teaming up with radio giant iHeartMedia to add more than 15 video podcasts to its platform in the US next year, including My Favorite Murder, The Breakfast Club, Bobby Bones Presents: The Bobbycast, and more.
The agreement comes as Netflix’s rivalry with YouTube – its biggest competitor and the most popular podcast platform – continues heating up. Under the deal, iHeartMedia video podcasts will no longer appear in th …
Read the full story at The Verge.