Need for privacy. To what extent are you willing to trade your data for content personalization?

Privacy is top of mind for most internet users these days, with 66% of consumers
around the world feeling tech companies have too much control over their
personal data, as shown in YouGov surveys in 17 countries (YouGov
[https://today.yougov.com/topics/technology/articles-reports/2021/03/31/privacy-and-big-tech-gauging-attitudes-around-worl]
). Adults in Spain (75%), the United Kingdom (75%), and the United States (72%)
are most likely to voice worry over control of their personal data.

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