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Peloton Plans a Comeback, Says It Will Focus on Content

Posted on May 4, 2023

Following nearly two years of downturn exacerbated by a botched treadmill hazard response and rusty bikes, Peloton announced today that it’s relaunching its brand in an effort to make more money. The company plans to focus more on fitness content rather than hardware and will roll out “app tiers” with varying plans…

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