Are you tired of having to watch the same three or four ads over and over again? That could change soon, if Roku has its way. The smart TV and streaming device maker is working on dramatically expanding the number of advertisers vying for your attention, to the point where ads on streaming could soon look a lot more like those on your Instagram feed, complete with brands you’ve never heard of and videos that don’t quite look real.
Roku’s secret weapon for this is generative AI, according to Roku CFO and COO Dan Jedda, who laid out Roku’s plans for this during two appearances at investor conferences hosted by Citi and Bank of America this mo …
Read the full story at The Verge.
