Sony and Honda’s joint venture, Sony Honda Mobility (SHM), said it will start customer deliveries of the $90,000 Afeela 1 electric vehicle in in the US in late 2026. The company also showed off an SUV concept that it said would inform a production model in the US for as early as 2028.
The new Afeela Prototype 2026 looked remarkably similar to the Afeela 1 pre-production unit, with short overhangs, a long wheelbase, and an overall larger footprint. No other details about the vehicle were released. SHM CEO Yasuhide Mizuno called it an “early-stage concept.”
The announcement of customer deliveries, though, was arguably more notable. The Sony- …
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