Yesterday afternoon, while much of the country enjoyed Labor Day, Tesla CEO Elon Musk published a new master plan for the company to his social media platform. It’s the fourth such document for Tesla, replacing the goals Musk laid out in 2023 when he said the company would sell 20 million EVs a year in 2030. This time, it is not entirely sure what Tesla’s plan actually entails. The text, which reads as though it was written by AI, is at times anodyne, at times confusing, but always free of specifics.
Each iteration of the master plan is Tesla’s north star, the new plan reads, promising to “to deliver unconstrained sustainability without compromise,” whatever that actually means.
“Now, we are combining our manufacturing capabilities with our autonomous prowess to deliver new products and services that will accelerate global prosperity and human thriving driven by economic growth shared by all,” reads the plan.
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