As its sales continue to slip and its robotaxi strategy seems to falter, Tesla CEO Elon Musk said today that the company would stop selling its Full Self-Driving feature as a standalone package. Instead, starting on February 14th, the Level 2 driver-assist system would be offered as a monthly subscription only.
The news marks a massive shift in how Tesla markets FSD, a software system that Musk has long claimed would lead to fully autonomous vehicles and thus would be an “appreciating asset.” At one time, FSD was sold for $15,000 as a one-time option. That price has since fallen to $8,000, or as a $99-a-month subscription.
Musk didn’t off …
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