There’s probably a lot of market research out there by fancy people who analyze consumer data trying to answer one question: Why do people choose an iPhone? Is it a reputation for better privacy? Long-term reliability? Targeted ad campaigns? I think it’s a lot simpler than anyone wants to acknowledge: Their previous iPhone no longer works.
They’re fed up with an aging battery, or they’re tired of a dated processor chugging through app screens. Maybe their previous iPhone ate it altogether. They’ll pick up whatever-number-we’re-on-now (soon to be 17, with a supposedly “awe-dropping” reveal tomorrow) because they like their old phone well eno …
Read the full story at The Verge.
