What is BIMI and Why It Matters for Email Trust and Brand Visibility

Why do even legitimate marketing emails get ignored? It’s not always the message it’s how the email looks. Years of phishing, spoofing, and sketchy sender names have trained users to second-guess even legit emails. And honestly, they’re not wrong to be cautious. If you’ve ever managed a mailing list or run a brand campaign, you’ve probably seen it happen, your emails land in inboxes, but people still hesitate to click. Not because your content’s bad, but because your email looks like it might be a scam. To rebuild that trust, Gmail introduced blue checkmarks for verified senders in 2023. This wasn’t just a cosmetic update, it was a response to this trust gap. BIMI (Brand Indicators for Message Identification) is a standard that gives users a quick visual cue by tying verified logos to emails. The result? A clear, visual trust signal that improves brand recognition, email deliverability, and engagement. In a crowded inbox, these signals can make the difference between getting opened or getting ignored. What is BIMI and How Does It Work? BIMI (Brand Indicators for Message Identification) is an email authentication standard that lets brands show their official logo next to authenticated messages in the inbox. It’s […]