What Is HubSpot and What Does It Do? Complete Guide for Small Businesses

If you run a small business or startup, you’ve probably heard of HubSpot—one of the most widely adopted CRM platforms out there. As of December 2024, HubSpot had almost 248,000 paying customers across 135 countries, a jump from approximately 205,000 the previous year.

In this guide, we’ll cover everything you need to know—what HubSpot is, what it does, and how to use it. We’ll also look at security best practices, because when it comes to growth, protecting your data matters just as much as bui