What on Earth is HP doing with its gaming laptop branding?

The HyperX Omen 15 gaming laptop sitting on a white table from a rear three-quarter view.

That lid logo is a choice.

Among HP’s many announcements for CES, its biggest overall change is for its gaming division. HP’s Omen line of gaming laptops, monitors, and desktops are dropping the HP name entirely and instead will henceforth be branded as HyperX. The HP Omen 16 Max laptop becomes the HyperX Omen 16 Max. HP Omen monitors will become HyperX Omen monitors. And even the HP Victus 15’s spiritual successor will be a HyperX Omen 15.

This all strikes me as odd, and all these new computers and monitors with the spelled-out HyperX or shortened Hx logos look a bit low-rent to my eyes. There’s just something about that logo on a computer that seems chintzy.

Hyper …

Read the full story at The Verge.