You’ve set up BIMI, published the DNS record, uploaded your SVG logo, and even made sure DMARC is running in enforcement. On paper, everything looks right, but still your BIMI logo is not visible in Gmail, Apple Mail, Yahoo, or any other supported inboxes. It’s one of the common frustrations teams run into after implementing BIMI, and the cause is rarely obvious at first glance. The truth is that BIMI depends on several moving parts working together: domain alignment, correct SVG formatting, DNS propagation, VMC validation, and the mailbox provider’s own display policies. If any one of these elements is misconfigured or incomplete, your logo won’t appear, even if the authentication setup seems perfect. Let’s look at what typically breaks BIMI and how you can get your logo to show up. Whether you’re a marketer trying to improve brand visibility or part of an IT/security team managing email authentication, this walkthrough will help you troubleshoot BIMI with clarity. How BIMI Works? BIMI (Brand Indicators for Message Identification) allows companies to display a verified brand logo in the supported inboxes. However, BIMI works only if the sender has strong email security in place. Here is how it works, First, you need […]
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